Elvia 1950s Pattern 25 Jewel Automatic Watch with Retro Luminous Paint, Sapphire Crystal and Calf Leather Strap - Sample Used by a Magazine for an Article Reduced

£385.00 £199.00 199.00

This watch was used for promotion by a magazine It offers a substantial saving over the regular price but it is brand new with a full factory guarantee. Other than the possibility it may show signs of handling it is a brand new watch. 

SKU Code: ELV553LS

This watch is based on a 1957 pattern Elvia design, capturing the essence of 1950s military timepieces. It features a box sapphire crystal that closely resembles the original plexiglass, providing durability and clarity. The movement is a sophisticated Ronda R 150 or equivalent, with 25 jewels and a frequency of 28,800 vibrations per hour (4Hz). This precision-crafted movement offers a substantial 38-hour power reserve, ensuring reliable performance. Additionally, it is equipped with hacking and hand-winding capabilities, exemplifying both efficiency and convenience.

The watch uses Luminova instead of the Tritium that was used in the 1960s. The main advantage of Luminova is that it does not deteriorate with age and is non-radioactive. The paint color mimics the appearance of aged Tritium paint, and although the "T" is encircled (indicating Tritium), this is included purely for historical accuracy.

This watch measures 39mm in diameter and is supplied with a high-quality calf leather strap and a presentation box.

Dimensions and Specifications:

  • Case Material: Stainless Steel
  • Width (Excluding Crown): 36 mm
  • Width (Including Crown): 39.5 mm
  • Thickness (with Crystal): 13.3 mm
  • Lug to Lug: 43.5 mm
  • Water Resistance: 200m / 660ft
  • Movement: 25 Jewel Ronda R 150 or equivalent
  • Power Reserve: 38 hours
  • Crown: Screw-down locking crown
  • Caseback: Screw-down
  • Crystal: Sapphire*
  • Luminosity: Luminova Paint
  • Strap: 20mm Calf Leather Strap

Benefits of Sapphire Crystal

Many people ask about the advantages of sapphire crystal over the original plexiglass. Synthetic sapphire is the superior material for watch crystals due to its exceptional strength and resistance to shattering and scratching. These qualities make it highly appealing to military and security personnel, police officers, and individuals with active outdoor lifestyles—groups that make up over 70% of our customers.

The original plexiglass crystals, made from plastic/acrylic materials used in the 1960s, were prone to scratches and cracks and limited the watch’s water resistance. In over 90% of cases where clients experience cracked crystals, the watches have mineral glass or plexiglass. Even hardened mineral crystals do not match sapphire's durability under harsh conditions.

Sapphire crystals are heat-treated to remove internal stresses, which enhances their strength. They are then made into watch faces and coated with two layers of anti-reflective material. Interestingly, sapphire crystal is now also used in the latest iPhones. Despite its higher cost, sapphire crystal's superior quality justifies its use in higher-end watches.

We are authorized dealers for ELVIA watches.